The Social Video Landscape for SaaS
Not all platforms are equal for B2B SaaS. Let's be honest about where to invest:
| Platform | B2B SaaS Priority | Best For |
|---|---|---|
| 🟢 High | B2B reach, thought leadership | |
| YouTube | 🟢 High | SEO, evergreen content, tutorials |
| Twitter/X | 🟡 Medium | Tech audience, quick tips, releases |
| TikTok | 🟡 Medium | Brand awareness, younger audience |
| 🟠 Lower | Culture, hiring, visual brands |
Rule of thumb: Start with LinkedIn and YouTube. Add other platforms only when you've nailed those first.
💼 LinkedIn Video
Optimal length: 30-90 seconds (feed), up to 10 min (articles)
Aspect ratio: 1:1 (square) or 4:5 (vertical performs best)
Resolution: 1080x1080 or 1080x1350
Captions: Essential (85% watch muted)
What Works on LinkedIn
- Native video: 5x more reach than links to YouTube
- Founder/exec videos: Personal brands outperform company pages
- Hot takes: Industry opinions that spark discussion
- Behind the scenes: Product development, team culture
- Quick tips: Actionable advice in 60 seconds
Content Ideas for SaaS
"One feature we almost killed—and why we kept it"
"The biggest mistake I see [roles] make with [your category]"
"3 things I wish I knew before building [product]"
"Customer question we get 10x a day (and the answer)"
LinkedIn Video Best Practices
- Post from personal accounts, not company page
- Start with text hook above the video
- Hook in first 3 seconds (viewer keeps scrolling otherwise)
- Ask a question at the end to drive comments
- Reply to every comment within first hour
📺 YouTube Video
Optimal length: 8-15 minutes (SEO sweet spot)
Aspect ratio: 16:9 (horizontal)
Resolution: 1920x1080 or 3840x2160
Thumbnail: Critical (1280x720, faces perform best)
What Works on YouTube
- Tutorials: "How to [solve problem with your product]"
- Comparisons: "[Your product] vs [competitor]" (people search this)
- Industry education: Position yourself as the authority
- Customer stories: Case study video format
- Webinar recordings: Repurpose long-form content
Content Ideas for SaaS
"Complete [Category] Tutorial for Beginners (2025)"
"[Your Product] vs [Competitor]: Honest Comparison"
"How [Customer] Grew Revenue 50% Using [Product]"
"5 [Category] Mistakes That Are Costing You [Metric]"
YouTube SEO Tips
- Research keywords with TubeBuddy or vidIQ
- Put keyword in title, description, and filename
- Create 3-4 minute "Shorts" from long videos
- Aim for 50%+ watch time retention
- Add timestamps/chapters for longer videos
🐦 Twitter/X Video
Optimal length: 15-45 seconds
Aspect ratio: 1:1 or 16:9
Resolution: 1280x720 minimum
File size: Up to 512MB
What Works on Twitter/X
- Quick product demos: "New feature 🧵" with video
- Screen recordings: "Here's how to [quick win]"
- Hot takes on video: Controversial opinion + face
- Launch announcements: Product Hunt-style teasers
- Clips from podcasts: Best 30-second moments
Twitter Video Tips
- Always add captions—most scroll muted
- Start with high-energy hook
- Pair with thread for context
- Tag relevant people (sparingly)
- Post during high-engagement hours (8-10am, 5-7pm)
🎵 TikTok Video
Optimal length: 15-60 seconds (60-90 for storytelling)
Aspect ratio: 9:16 (vertical only)
Resolution: 1080x1920
Hook: First 1 second determines everything
Should SaaS Be on TikTok?
Maybe. TikTok works for SaaS when:
- Your audience includes younger professionals (25-35)
- Your product has visual appeal
- You have someone willing to be the "face"
- You're okay with brand awareness (not direct conversions)
What Works on TikTok for B2B
- Day in the life: What working at a SaaS startup looks like
- Myth-busting: "Nobody tells you this about [industry]"
- Quick tutorials: "How to [thing] in 30 seconds"
- Trend participation: Apply trending sounds to your niche
- Reaction videos: React to industry news or competitor content
TikTok Tips
- Post 1-3 times per day minimum
- Use trending sounds (check Creative Center)
- Hook in first 0.5 seconds or you're dead
- Be authentic—polished content underperforms
- Engage with comments immediately after posting
The Content Repurposing System
One piece of content can become 10+ social videos. Here's the system:
- Create one long-form piece: YouTube video, webinar, or podcast (10-30 min)
- Extract 5-10 clips: Best moments, insights, quotes
- Reformat for each platform:
- YouTube: Full video + Shorts
- LinkedIn: Square clips with text overlay
- TikTok: Vertical cuts with captions
- Twitter: Horizontal clips with thread
- Schedule across 2-4 weeks: Don't post all at once
- Track what resonates: Double down on winners
Tools for Social Video Creation
| Tool | Best For | Price |
|---|---|---|
| Descript | Editing, auto-captions, repurposing | $12-24/mo |
| Opus Clip | AI clip extraction from long videos | $15-40/mo |
| CapCut | Quick mobile editing, TikTok-style | Free |
| Canva | Simple animations, thumbnails | Free-$12/mo |
| Buffer/Later | Scheduling across platforms | $15-50/mo |
Measuring Social Video Success
| Metric | What It Means | Platform Focus |
|---|---|---|
| View count | Reach (vanity metric mostly) | All |
| Watch time | Engagement quality | YouTube, LinkedIn |
| Completion rate | Content resonance | All |
| Shares/Saves | True value signal | All |
| Profile visits | Intent to learn more | LinkedIn, Instagram |
| Website clicks | Conversion potential | LinkedIn, YouTube |
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